Project overview
Visitmind is a library of resources designed for students and learners who want to optimize their success. The main goal of the website is to offer a collection of tools and resources to help people get better results.
My contributions
I was charged to redesign the preexisting platform and fully integrate it on Wordpress. The first version of the website was a one-page website that struggled to deliver a clear and legible message. There was no strong identity nor structure. I took over and worked on creating fun and attractive visuals. I really wanted to design something bright and bold, to speak to students and convey a warm and joyful feeling.
Identity & branding
To achieve the main idea I had in mind, I thought that working with shapes and illustration would be a good solution. What's best than a couple of smiling faces and round shapes to make someone feel at ease while scrolling through a website ? Hence, I included a couple of elements meant to boost and disrupt the navigation.
Regarding the font, I was looking for something that would not look to "professional" or serious. I wanted something that would still convey this idea of playfulness and ease. Karla was the perfect fit. Legible but nonetheless quirky, it gives the global design a nice touch of freshness. Its roundness answers nicely the ornamental shapes and illustrations.