Project overview
During my time at BeTomorrow , I had the opportunity to work on redesigning and rebranding a social networking app for pets. Scorpet allows its users to select the best photos and videos of their pets, and to participate in themed contests.
Download the app ▸My contributions
The challenge was mainly related to time and means: I had to propose a new logo, a new identity and the first screens to the client in just a few days. We wanted the application to have a soft, comforting and fun feel and to be suitable for both children and adults.
Design process
Visual identity
The logo is greatly inspired by the aesthetics of mobile games and reminds us of the idea of a medal or a roundel. The warm color palette supported by bold shades like grass green helps convey a sense of comfort and excitement. It also evokes the colors of a park in the sun and a beautiful summer day.
UX & UI
The main challenge was to design the voting screen for the contests. The clients wanted to draw inspiration from the familiar gestures of dating apps (swipe left or right) but still present two animals each time. We had to find a way to display and highlight both contestants equally and to make voting simple and intuitive. We also had to create a whole visual vocabulary related to the animal world: a virtual currency, a points system, decorative patterns, etc.
